Air Movie Review - Amanda Guarragi
There are ways to define one’s career by the number of accolades and prestige one receives. However, defining one’s life is more complex because one is not measured by the greatness bestowed upon them but rather by the impact one makes when creating their path. In the 80s, Nike was not doing well compared to Converse and Adidas because NBA stars preferred their tracksuits and shoes over Nike. In 1984, Michael Jordan was one of the top three rookies teams, and brands wanted to sign him. One man named Sonny Vaccaro worked for Nike as a sports marketing executive who needed a win to bump Nike into a globally successful brand. He took a gamble on Jordan by building a shoe around him in his rookie season. Air, directed by Ben Affleck, is an inspiring true story about how Air Jordan shoes entered the market.